People love to talk - nay, brag - about getting good deals. (She’s singing about a customer loyalty program, right?) (via GIPHY) Get more word-of-mouth marketing for your brand 57% of consumers join loyalty programs to save money.82% of people are more likely to continue using a retailer that offers consistent deals.68% of customers say coupons generate loyalty.Offering email coupons boosts customer loyalty - especially if you reward them based on how often they buy: You’ve probably heard this famous stat: It costs 5x (or 6x… or 25x… depending on who you ask) more to acquire a new customer than to keep an existing one. Keep ‘em coming back for moreĬustomer acquisition is great for business. Plus, coupons can shorten the sales cycle: 48% of consumers say they’re more likely to make a purchase sooner than normal so that they can use a coupon. 39% of consumers said they’ve purchased a product from a brand they wouldn’t normally have bought because they had a coupon.57% of people say they wouldn’t have made a purchase at a new retailer for the first time without a coupon.Offering email coupons can be especially effective for new customer acquisition. According to Technology Advice, receiving coupons and offers is the top reason people subscribe to email lists. If you want to encourage people to opt-in to your email list, give them a discount in exchange for their email. When you give someone something, they’re more likely to return the favor. If you’ve taken Psych 101, you’ve heard of the principle of reciprocity. Access here! Why should you send email coupons? (By the numbers!)ĭone right, sending email coupons can help you… Grow your email list The ActiveCampaign Black Friday Toolkit has what you need to successfully prepare for the big event. Personalized discount codes to knock your customers’ socks offīlack Friday is a big opportunity – don’t miss the chance to make the most of it for your business. How to send email coupons - without breaking the bank.4 types of email coupons you can send to customers (with examples!).How can your business capitalize on the coupon craze? Keep reading to learn: By 2022, digital coupon redemptions are set to total $91 billion.In 2016, 126.9 million people used coupons - up from just 92.3 million people in 2012.According to RetailMeNot, 96% of Americans use coupons.Email coupons are vouchers you can send your contacts that entitle them to a discount on a particular product or overall purchase.
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